The e-marketing or web marketing or digital, is the set of methods and practices of Internet marketing : online communication, optimization of e-commerce traffic building through all digital media (computer, mobile, podcast player, video games and digital signage – billboard outside & amp; TV outlet).
If the cost of digital marketing was still reasonable 5 years ago, the use of this form of marketing becoming more common on the sector and the specialization of the activity forced policymakers to inflate their budgets online and nibbling on conventional marketing budgets.